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 Road Safety CSR Partnership and Key Stakeholders 

Government plays a vital role in addressing issues of road safety, however, private sector, involvement can further boost the efforts of the government. The United Nations has proclaimed 2011-20 as the Decade of Action on Road Safety, hence there is a need for collective action by the Government, Industry and Civil Society.

With the increasing incidence of road accidents, ecosystem of entire society has to come together and take measures at their own respective levels. Combined efforts from all stakeholders is likely to ensure a safe road environment for citizens of the country. The stakeholders involved in the road safety ecosystem can play an imperative role in reducing road accidents and deaths. We, Mother India Care is inviting all the stakeholders of road safety to collaborate, participate & contribute for  awareness building, capacity building & actual implementation of road safety measures and management so as to make Indian roads safer with CSR & our initiatives " Drive Safe & Arrive Safe".

 The Key Stakeholders of Road Safety Awareness - Measures & Management 

Key Stakeholders of Road Sfatey

Government Organization can be segregated into Central and state government organizations. The government can play a vital role to ensure implementation of road safety mechanisms by providing adequate leadership and sustainable framework at grass root level. The role of central and local/regional government is mentioned below:

 

 

Central Government  define Policies provide appropriate funding to the state governments for implementation. They should also monitor the implementation status on a periodic basis.

 

State Government with help of local and regional authorities, they should take a lead role in coordinating and road safety plans in their jurisdiction areas if needed, they can also grant corpus and extend support in implementing the plans

 

Educational Institutes / Universities: Educational institutes and universities sow the seeds of fundamental and life-long education of each individual. These institutes can foster road safety culture and habits from an early age in a person’s lifetime. Schools/universities should form a formal commitment to promote effective road safety education in schools and universities.

 

Media/Advertisers:  Media and advertising has emerged as one of the most influential medium in enhancing community awareness and influencing societal change. Media / Advertisers can play an important role in supporting various road safety initiatives through their sensible reporting, taking initiatives, showcasing real cost of road crashes and encourage advertising, which promotes road safety. The advertisers can encourage safer practices and products through various signage installed at vital places. Media/advertisers should responsibly advertise the motorized vehicles and should not link speed with glamour.

 

Police and Enforcement agencies: The police has been given the key responsibility to manage road safety and encourage safe driving on the roads. They contribute significantly to implement road safety plans. Using the data of road crashes, police and enforcement agencies can identify locations, which are prone to traffic accidents. Proper measures such as integrated traffic management system (ITMS) can be deployed to safeguard citizens from such locations. Moreover, strict enforcement policies, educating the citizens and encouragement of road safety will contribute toward increased safety on roads.

 

Enforcement agencies should have a single emergency number for all types of emergencies so that help related to police, fine and ambulance reach the accident location with a single phone call. Moreover, enforcement of freeways for emergency vehicles will result in reduced death rate.

 

 

Health Care Centers / Professionals: Doctors/health professionals affect the thinking and perception of a person to a large extent by providing scientific reasons to the situation. Hospitals / Professional  can take initiatives to educate citizens through various mediums about the road safety measures. Hospitals should also build effective emergency response system to cater to road accident cases and these emergency response vehicles should be suitably positioned.

 

 

Transport: The Transport department, including public transport, should focus on safe driving measures such as bus lane, speed limits etc. for the citizens. Special attention should be given by these departments to the safety needs of physically disabled, children, pedestrian, non-motorized vehicles and bicycle riders by providing separate lanes and proper signage. The transport department can implement integrated traffic management system at busy junctions to manage traffic flow.

 

Road and Highways / Planners: These agencies can improve the safety performance of the road network by ensuring appropriate planning, design, construction and maintenance of the road and highways. Planning of roads should apply crash reduction and crash prevention techniques to create a safe road network for the future. Review and safety audit of existing, rehabilitated and new roads should be conducted to eliminate unnecessary hazardous locations and misleading/absent markings.

 

 

Insurance Companies: Insurance agencies should also promote safe road habits and should campaign about the safety procedures. These agencies may also come out with innovative schemes to provide incentives to citizens who drive safely during the premium period of insurance agency.

 

Hospitality Industry: Drunken driving is one of the key reasons for road accidents. Hotels/ hospitality industry needs to have strict policies of not allowing any guests to drive in drunken situation. This industry should adopt responsible standards of serving alcohol and hold breath test for the driving guests. The hospitality industry, along with alcohol manufacturing industries, should advertise responsibly on the side effects of drinking and driving.

Role of Corporate in Road Safety Road Safety Tips for Corporate Organizations Road Safety Tips for Teachers, Parents & Children Road Safety Tips for Safe Driving Mother India Care initiatives on Road Safety
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