When we think of extending a contribution/support to a noble cause, it can seem like our contribution is tiny and insignificant in comparison with the total support needed. So we do nothing. This is a common effect which costs us a lot, as many think a small donation will have no significant effect.

We often make decisions by comparison, contrasting one thing against another. When we compare ourselves against a large number, we feel very small and insignificant, which makes us pull away. We also use percentages and proportion to decide and realize that our contribution would be proportionately very small.

Of course the dilemma is that if everyone contributes, then much can be done, yet if everyone succumbs to the drop-in-the-ocean effect then nothing will be done, but ocean will be missing that drop.

Avoid falling into this trap yourself. Be proud of making a contribution to noble causes and our initiatives as mentioned under, no matter how small and do not think about the proportionate size of what you give. Contribute & feel the zeal of giving.