|Drive Safe & Arrive Safe|
Decade Of Action Plan 2021-2030
Comprehensive Project on National Road Safety
Every one minute 1 road crash in India, and every 4 minutes 1 road accident death is occurring in India. Rapid growth in population, urbanization is causing increase in motorization, increase in traffic congestion and road crash incidents. 78% of road accidents are occurring due to driver’s fault and also called as on-road mistakes suicide. When these accidents are caused by human mistakes, then mistakes can be rectified and the road accidents can also be prevented. Government alone can not tackle this disastrous issue. All road users and key stakeholders should make a combined effort to bring a biggest and preemptive change in this human induced disaster. If we want to bring a biggest change, all it depends how many people are supporting and pushing for it.
United Nation has declared the years 2021-2030 as the decade of action for road safety. Please click here to see the draft resolution of United Nations.
Government of India and even United Nations has also called upon the business, industry and corporate sector to contribute to the attainment of the road safety-related Sustainable Development Goals. Many stakeholders are doing their bit, with a briefer way, lesser reach and shorter period, which last for shorter memory in the mind of road users. Here we need the drastic changes, we need to extend our reach to PAN India. We need the consistency and integration in road safety awareness activities and campaigns. The result of organized and integrated efforts of team work always give a lasting and greater impact. When all road users started practicing road safety and also started realizing the importance of road safety, the ultimate vision zero goal can be achieved.
All road users should make a commitment and honour, all key stakeholders should take the leadership and responsibility as per their capacity (city/district/state/national) level and make a combined and powerful effort to bring a total reformatory change .
We have done the survey and research work and covered all the possible causes of road accidents wherein constant improvement is required in road safety standards. We have prepared a decade of action plan 2021-2030, a comprehensive protocol and toolkit on national road safety with a noble & ultimate goal of zero death and no serious injury by road crash in India.
The Decade of Action Plan 2021-2030
Under the above Decade of Action Plan 2021-2030, we are carrying out the following activities
A. We are expanding our network of United Road Safety Warriors – URSW to battle with road carnage and inviting all key stakeholders andl road users to join as per the capacity. We are extending our support to road safety initiatives of Government and also United Nations. The government of India is observing National Road Safety Week (this year month), the United Nation is observing Global Road Safety Week, and Mother India Care is observing United Road Safety Year.
B. Each year we will promote as United Road Safety Year with a specific T3 (Theme-Task-Target ) in addition to the theme of government and United Nations .
C. We are enrolling Road safety Ambassadors, Chief, Road Safety Leaders and Road Safety Advisors will be appointed in all the states of India.
D. Road Users are adopting road safety oath, road users are checking and maintaining their road users score, road users are seeking road safety training online, road users are assessing their road journey and raising their road traffic related demands.
E. More than 118 charity organizations in India have collaborated with us to work together for this noble cause and the extensive expansion with like minded charity organizations and corporate is going on.
F. Corporate are making mandatory for their employees to adopt road safety oath, they are also monitoring travel time of their employees to avoid over-speeding. They are also offering discount vouchers, gift vouchers of their product and services ( to road users who adopt road safety oath and are who maintain good ranking ) and also extending monetary contributions to achieve this noble goal.
G. Our media partners is making approach to get the updated performance information from the key stakeholders on road safety. We will conduct annual celebration event on 3rd Sunday of November month of every year for performance review of the current year and to set the target for next year, The review report (Performance & Impact information ) of Mother India Care initiatives and all key stakeholders will be updated on the website every year.
H. We have started the networking with the emergency medical service providers and also with the emergency breakdown assistance service providers.
I. We have scheduled a first Rally For Road Safety - Car & Bike, 12000 Kms and 28 days. The booking of this rally under UNGRSW offer is going on.
J. We are going to start the interview of road users and key stakeholders from 2nd May 2021 onward to get the updated information what they are doing or what they have done and what is the impact.
K. Our ongoing efforts of conferring of awards ceremony though special event will be continued. History will ask who has contributed what and who has done what on road safety. A book on road safety will be published with review report of every 2 years. The Mother India Care, a registered public charitable trust, a leader in road safety, promoter of United Road Safety Warriors Group, and creator of decade of action plan 2021-2030. Together we can achieve this vision zero goal.
Time to identify our problems and give our power and energy to solutions and be a Solution Makers to problems
The adoption ceremony of Decade of Action Plan 2021-2030, a comprehensive protocol and toolkit on national road safety was conducted on 26th November 2020 on the eve of Indian Constitution Adoption Day through the hands of Justice B.S. Patil - Hon'ble Upalokayukta (Karnataka-Bangalore) which can be seen in the below picture with the Founder of Mother India Care.
Issues of Road Users & Possible Solutions
Every one minute 1 road crash in India, and every 4 minutes 1 road accident death is occurring in India. The daily road accidents deaths is a human induced disaster, and need immediate attention and action to put a brake to this daily carnage on roads. Rapid growth in population, urbanization is causing increase in motorization, increase in traffic congestion and also increase in road crash incidents. When road accident occurs we assess the cause because causes are various and sometimes blame passing game comes in. We often chose temporary solution to a problem and that often become permanent problem. Some road users want to be a part of solution and some want to be a problem.
We support United Nations proclaimed the years 2021-2030 as the 2nd Decade of Action for road safety. We have prepared a #10 pillars decade of action plan 2021-2030 a comprehensive package on national road safety strategy for a noble goal of #zero death & no serious injury in road crash in India. It is dream and can come true if all road users come forward and realize the importance of road safety in life. Road Users and key stakeholders should join this national project and make a combined effort to bring a biggest and preemptive change in this human induced disaster. If you are not a part of solution then you are a part of problem.
If we want to bring a biggest change all it depends how many people are supporting and pushing for it, with the Activity, Connectivity & Affectivity to achieve this noble goal.
Bad Road Sense - BRS Virus is waiting on roads to attack us, the best way to prevent the attack of this BRS Virus is to sign a road safety pledge and follow it.
The decade action plan is having a comprehensive package:
1. #Importance of Road Safety: Road users must sign a road safety pledge and get Road Safety Training. Activities such as Road Safety Awareness campaigns/events, competition, marathon, road safety leaders / ambassadors enrollments, road safety kit, anti corruption, magazine, reward & recognition shall be conducted. Our Media Partners will be approaching key stakeholders to get the updated performance information on the road safety activities they have done on regular basis. Mobile app is under development with various facilities and features on road safety.
2. #Road Users Audit: Road Users shall be audited for Road Sense Performance – RSP Score and ranking will be provided to road users. The road users ranking record will be maintained and can be accessed by third party.
Together we can achieve this noble goal of Zero death and no serious injury in road crash in India. All road users should make a commitment and honour, corporate should take the responsibility and deliver and all key stakeholders should take the responsibility as per their capacity and make a combined and powerful effort to bring a total change .
Road Users are signing a road safety pledge, road users are seeking road safety training online, road users are raising their road traffic related demands. More than 127 charity organizations in India have collaborated with us to work together for this noble cause. Networking with media partners is going on to get the updated performance information from the key stakeholders on road safety. Corporate are offering discount vouchers, gift vouchers of their product and services ( to road users who sign road safety pledge and are who maintain good ranking ) and also extending monetary contributions to achieve this noble goal. Every year on 2nd Sunday of the month of May, we will have the performance review through a grand celebration.
Corporate should make their employees to sign a road safety pledge, make them to go for road safety assessment and also road safety training (those who score less score in assessment). Time to identify your problems and give your power and energy to solutions. Join Decade Action Group to be a Solution Makers to problems
Collaborations with Industry leaders for a National Project to manage National Disaster